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Integrating Design Throughout the Organization: The First Beacon Awards
Author(s) -
Whitney Patrick,
Shimelfarb Barry
Publication year - 1994
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1994.tb00618.x
Subject(s) - beacon , exploit , miller , nike , product (mathematics) , business , marketing , management , sociology , public relations , computer science , advertising , telecommunications , political science , economics , computer security , ecology , geometry , mathematics , biology
IN TODAY'S MARKETPLACE, successful companies exploit design as a pervasive strategy for integrating innovation with a range of physiological, cognitive, social, and cultural issues that are also factors in organizational and product‐development processes. The Beacon Award is given to firms that excel in this broad‐spectrum approach to design and perception. In 1993 Crown Equipment, Herman Miller, Starbucks, and Nike received Beacons, and Patrick Whitney and Barry Shimelfarb explain why these corporations were so honored.