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The Development of Psychological Indexes for Product Design and the Concepts for Product Phases
Author(s) -
Luh Ding ˜ Bang
Publication year - 1994
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1994.tb00614.x
Subject(s) - new product development , product (mathematics) , perception , context (archaeology) , asset (computer security) , product lifecycle , computer science , process management , product design , business , marketing , psychology , mathematics , computer security , history , geometry , neuroscience , archaeology
WITH FAST‐PACED CHANGE as the context for product development, managers and designers keep close tabs on technological life cycles. As Ding‐Bang Luh points out, however, they also need to keep an eye on perceptual life cycles. He identifies four phases in the perceptual life of a product, and describes how consumer understanding and use of a product changes as it moves through this cycle. Knowing where products stand in this sequence is an asset that permits organizations to use their design resources effectively and efficiently