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When Worlds Collide: Managing Perceptions After the Acquisition
Author(s) -
Sarai Maurice C.
Publication year - 1994
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1994.tb00612.x
Subject(s) - corporation , key (lock) , element (criminal law) , quality (philosophy) , business , perception , value (mathematics) , test (biology) , marketing , computer science , political science , psychology , computer security , law , paleontology , philosophy , finance , epistemology , neuroscience , machine learning , biology
THE ACQUISITION of a company is a true test of how well a corporation manages organizational perceptions. Here, Maurice Sardi explains how he handled this kind of challenge after Westinghouse acquired Knoll International and combined it with two other very different furniture‐making companies. In this case, the introduction of new products and services was used as a key element in delivering the message that the just‐formed Knoll Group would offer customers a unique combination of quality design and value.