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Marketing, Design, and Education: Cross‐Functional Integration and Design Communication
Author(s) -
Smith Gerald E.,
Loose Duane M.
Publication year - 1994
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1994.tb00415.x
Subject(s) - teamwork , process (computing) , marketing , engineering design process , natural (archaeology) , computer science , process management , knowledge management , business , management , economics , geography , operating system , archaeology
DESIGN AND MARKETING are natural partners. The difficulty, particularly in the classroom, is conveying the richness of that relationship and strategies that facilitate a dialogue between the two disciplines. Gerald Smith and Duane Loose have some suggestions. The course they outline begins with a clear definition of teamwork and its impact on organizational goals, stresses the need for design input at the earliest “concept” stages of the development process, and involves students in a project that pairs design criteria with the tools of marketing.