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Design and Management EDUCATION: Collaboration between Practice and Academia
Author(s) -
Blackburn Richard S.,
Chapin David
Publication year - 1994
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1994.tb00411.x
Subject(s) - curriculum , product (mathematics) , focus (optics) , resource (disambiguation) , design management , sociology , engineering ethics , engineering management , knowledge management , management , business , public relations , engineering , political science , pedagogy , computer science , information management , economics , computer network , physics , geometry , mathematics , optics
THE OBJECTIVES OF THIS collaboration between a management professor and a practicing designer are to raise the profile of design in B‐school curricula and give MBA students an appreciation and understanding of design as a competitive resource. The result, as Richard Blackburn and David Chapin describe it, is a popular elective, with a special focus on product development and communication, that challenges future executives to distill the strategic importance of design to the organization.