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Putting a Hard Edge ON SOFT VALUES: The Higher Order of Cross‐Functional Multidisciplinary Teams
Author(s) -
Beckwith Deanne
Publication year - 1994
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1994.tb00405.x
Subject(s) - multidisciplinary approach , corporation , merge (version control) , exploit , bridging (networking) , sociology , psychology , engineering ethics , engineering , management , computer science , business , social science , computer security , finance , computer network , economics , information retrieval
FOR THE NETHERLANDS‐BASED Philips corporation, one person has made a big difference in its cross‐functional teams. As described in this analysis by Deanne Beckwith, Stefano Marzano's “High Design” strategy exploits a staff trained as facilitators to merge the insights of psychologists, anthropologists, and sociologists with recommendations from specialists in engineering, marketing, ergonomics, design, and materials science. The outcome is a product line with a distinctive cultural profile and a special emphasis on social and environmental responsibility