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A Square Peg in a ROUND HOLE? Integrating a Design Consultant into a Textile/Clothing Company
Author(s) -
Herbert Victor,
Otto Caroline
Publication year - 1994
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1994.tb00402.x
Subject(s) - clothing , textile , business , square (algebra) , textile industry , operations management , norm (philosophy) , marketing , management , commerce , manufacturing engineering , engineering management , engineering , economics , law , political science , geometry , mathematics , archaeology , history
THE FASHION INDUSTRY, with its need to present a new line of products every few months, is a world where change is the norm and design is crucial to meeting business challenges. What Victor Herbert and Caroline Otto reveal is that it takes more than an idiosyncratic designer to assure optimum results. In such a world, design consultants must be thoroughly integrated into the team to build strong partnerships with suppliers, stimulate technological innovation, and maintain a vast communications network with both internal and external customers.