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Information Communication Technology REDEFINES Design Management
Author(s) -
Jennings Mary
Publication year - 1994
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1994.tb00401.x
Subject(s) - identity (music) , diversity (politics) , work (physics) , control (management) , information technology , computer science , knowledge management , business , public relations , sociology , engineering management , engineering , political science , artificial intelligence , mechanical engineering , anthropology , operating system , physics , acoustics
THE TRADITION IN MANAGING identities has been to put design control in the hands of trained experts. As Mary Jennings writes, however, new computer technologies and the growing diversity of corporate communications issues, schedules, and project types is changing the way identity work is executed. There is a blurring of distinctions among disciplines, and this offers new opportunities and challenges to designers and design managers.