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Towards the DESIGNERA: The Evolution of the Designer as Functional Interface with Marketing and Engineering
Author(s) -
Ellis Seth R.
Publication year - 1994
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1994.tb00398.x
Subject(s) - vision , process (computing) , product (mathematics) , marketing , interface (matter) , new product development , engineering design process , business , manufacturing engineering , computer science , process management , engineering management , engineering , sociology , mathematics , geometry , bubble , maximum bubble pressure method , parallel computing , anthropology , operating system
SETH ELLIS BELIEVES that designers will increasingly be called upon to act as integrators, beginning with the earliest stages of the product‐development process. Contrasting this scenario with the “engineering era” of the 1970s and the “marketing era” of the 1980s, he explains that designers—with modest training in engineering and marketing—have the unique ability to create “visions” for future products that combine technical and manufacturing input with “softer” information on customer needs and priorities.