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The Design Professions CREATE VALUE
Author(s) -
Fontaine Paul
Publication year - 1994
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1994.tb00386.x
Subject(s) - value (mathematics) , investment (military) , business , architectural design , architectural engineering , marketing , computer science , engineering , architecture , political science , art , machine learning , politics , law , visual arts
JUST AS CORPORATIONS can take advantage of strategies for leveraging the value of design, Paul Fontaine points out that communities can and should also pursue this opportunity. His three case studies illustrate the benefits of using design professionals to create value. Through maximizing existing assets, creative environmental design, and thoughtful site planning and architectural design, businesses, cities, and towns can reap long‐term economic rewards from investment in design.