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An Interdisciplinary Approach to Quantifying Design: Adding Designers and Ergonomists to the Research Equation
Author(s) -
Rutter Bryce G.
Publication year - 1994
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1994.tb00385.x
Subject(s) - rutter , focus (optics) , research design , computer science , management science , process management , psychology , marketing , business , sociology , engineering , social science , developmental psychology , physics , optics
FOR BRYCE RUTTER, quantifying the issues related to effective design management means having the facts to design products well. In this regard, he advocates a strong customer focus, and the gathering of information in three distinct categories: marketing data, physical and psychological input, and traditional design criteria. He lists some of the many tools available for this type of research, and briefly describes how it was applied in two specific cases.