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Concept Engineering: A Complete Product‐Concept Decision‐Support Process
Author(s) -
Burchill Gary
Publication year - 1993
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1993.tb00376.x
Subject(s) - process (computing) , product (mathematics) , ideal (ethics) , new product development , process management , computer science , management science , dream , business , operations management , risk analysis (engineering) , marketing , engineering , political science , mathematics , psychology , geometry , law , operating system , neuroscience
IN PRODUCT DEVELOPMENT, “getting it right the first time” is the dream of every manager. What Gary Burchill wanted to distill from his corporate‐based research was a strategy that would allow decision‐makers to come as close to that ideal as possible. Concept Engineering is the result, a step‐by‐step process and analytical tools that refine the concept‐development stages of a project in ways that shorten the time to market by substantially reducing misdirected efforts and changes.