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Maximizing Designers' Impact on Market Success through Product Definition
Author(s) -
Wilson Edith
Publication year - 1993
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1993.tb00374.x
Subject(s) - exploit , new product development , product (mathematics) , customer needs , business , work (physics) , process management , key (lock) , face (sociological concept) , marketing , computer science , engineering , geometry , mechanical engineering , social science , computer security , mathematics , sociology
IN EDITH WILSON'S ANALYSIS, designers in the 1990s face new challenges that make them key players in the critical product‐definition stage of high‐tech projects. They must help keep the multidisciplined development team focused on customer needs. They must exploit their visualization skills to translate input from areas as diverse as marketing and manufacturing into viable product concepts. And they must work to unite a company's line into a family of aesthetically and functionally related products.