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A NATIONAL DESIGN POLICY: Of Questionable Value and Unlikely
Author(s) -
Kash Don E.
Publication year - 1993
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1993.tb00359.x
Subject(s) - value (mathematics) , law and economics , political science , economics , public economics , positive economics , public relations , business , computer science , machine learning
AMONG DESIGN PROFESSIONALS, there is certainly a consensus that the US should have a clearer and more aggressive design policy. Taking on the role of devil's advocate, Don Kash explores problems inherent in such well‐intended aspirations. In particular, he comments on the difficulties related to defining the multiple roles of design in business activities and, against a background of general policy‐making issues, explains how the fragmented nature of design policy goals and constituencies makes for an elusive—and perhaps undefinable—policy target.