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THE BRITISH DESIGN COUNCIL: A Mission Redefined
Author(s) -
Owen Ivor
Publication year - 1993
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1993.tb00357.x
Subject(s) - exploit , government (linguistics) , intervention (counseling) , focus (optics) , key (lock) , political science , public administration , business , public relations , computer science , computer security , psychology , philosophy , linguistics , physics , psychiatry , optics
THE OLDEST ORGANIZATION of its kind, the British Design Council has seen its structure and programs widely emulated. What is interesting is that, under the direction of Ivor Owen, the Council's consumer focus has been replaced by strategies that address specific industries, government policy, and education. Owen discusses the rationale for this metamorphosis, and reveals how his staff exploits a regional approach and targets key “intervention points” to maximize the impact of its modest resources.