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Getting the Right Products to Market: A Study of Product Definition in the Electronics Industry
Author(s) -
Beckman Sara L.,
Mowery David
Publication year - 1993
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1993.tb00138.x
Subject(s) - citation , product (mathematics) , market share , computer science , advertising , library science , marketing , business , mathematics , geometry