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Measuring the Value of Corporate and Brand Logos
Author(s) -
Schechter Alvin H.
Publication year - 1993
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1993.tb00124.x
Subject(s) - corporation , the arts , value (mathematics) , corporate identity , logos bible software , identity (music) , citation , sociology , management , law , economics , political science , art , theology , mathematics , aesthetics , philosophy , statistics