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One Story of New Product Development: WHAT CAN WE LEARN?
Author(s) -
Ingols Cynthia
Publication year - 1992
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1992.tb00609.x
Subject(s) - product (mathematics) , new product development , focus (optics) , process (computing) , balance (ability) , computer science , process management , knowledge management , engineering ethics , sociology , public relations , business , marketing , political science , psychology , engineering , physics , geometry , mathematics , neuroscience , optics , operating system
IN THE AREA OF new product development, the design discussion is traditionally a rich mix of voices and perspectives. In addition to the appropriate blend of talents, Cynthia Ingols' interest is in exploring the balance of freedom and discipline, ad hoc and structured communications that enhance the development process. She comments on techniques that help generate trust, provide opportunities for learning and the exchange of information, and establish project focus and consensus.