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CONVERGING PERSPECTIVES: Product Development Research for the 1990s
Author(s) -
Sanders Elizabeth B.N.
Publication year - 1992
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1992.tb00604.x
Subject(s) - usable , product (mathematics) , process (computing) , new product development , process management , computer science , business , risk analysis (engineering) , management science , operations management , engineering management , marketing , engineering , mathematics , world wide web , geometry , operating system
THE ENORMOUS NUMBER of product failures indicates that companies need to dramatically improve the research that goes into the development process so results are simultaneously useful (needed), usable (understandable), and desirable (wanted). Elizabeth B.‐N. Sanders believes this will happen when design managers integrate multiple research techniques‐several of which she describes and illustrates‐in a process referred to as “converging perspectives.”