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THROUGH THE BACK DOOR: The Strategic Power of Case Studies in Design Management Research and Education
Author(s) -
Freeze Karen J.
Publication year - 1992
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1992.tb00601.x
Subject(s) - perspective (graphical) , context (archaeology) , power (physics) , sociology , engineering ethics , resource (disambiguation) , public relations , strategic management , design management , management , business , marketing , political science , engineering , economics , computer science , history , computer network , physics , archaeology , information management , quantum mechanics , artificial intelligence
BUSINESS EDUCATORS ARE only beginning to understand the significance of design as a corporate resource. In this context, case studies are a persuasive medium because they provide a hands‐on, insiders' perspective on how a company addresses design issues. The goal is to elicit lively discussion and debate, and with this objective in mind, Karen Freeze clarifies the many nuances that go into the research, writing, and teaching of an effective case.