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DESIGN MANAGEMENT RESEARCH—Synthesis Squared
Author(s) -
Langrish John
Publication year - 1992
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1992.tb00598.x
Subject(s) - context (archaeology) , business , research design , operations management , resource (disambiguation) , marketing , economics , sociology , computer science , social science , geography , computer network , archaeology
AGROWING BODY of research leaves little doubt about the significance of design as a management resource. John Langrish not only reaffirms this conclusion but predicts that existing findings and the changing context and nature of international business put the discipline of design management on the threshold of bolder, more dramatic, and more meaningful contributions to competitive success.