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INFORMATION AND ADVICE: Innovations and Product Delivery for Financial Services
Author(s) -
Bachman Timothy A.
Publication year - 1992
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1992.tb00595.x
Subject(s) - product (mathematics) , business , presentation (obstetrics) , advice (programming) , service (business) , marketing , service delivery framework , financial services , process management , finance , computer science , geometry , mathematics , radiology , programming language , medicine
INA RETAIL SERVICE such as banking, design can be exploited to create personal and ongoing relationships with customers. What Timothy Bachman makes clear is that achieving this objective requires a thorough understanding of the consumer purchase cycle and a creative, interdisciplinary design management response to those needs in the areas of environmental planning, merchandise presentation, and information delivery.