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Design in the SERVICE INDUSTRIES
Author(s) -
Hollins William J.
Publication year - 1992
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1992.tb00591.x
Subject(s) - service (business) , business , element (criminal law) , product (mathematics) , front (military) , new product development , process management , operations management , marketing , industrial organization , risk analysis (engineering) , computer science , engineering , political science , mechanical engineering , law , geometry , mathematics
AN ESSENTIAL BUT often neglected element of successful service design is a carefully crafted specification. William Hollins highlights the importance of market research and product champions in this critical, up‐front effort and identifies specific features that should be included in such a specification.