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Author(s) -
Leinbach Charles
Publication year - 1992
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1992.tb00587.x
Subject(s) - outsourcing , purchasing , business , marketing , service (business) , quality (philosophy) , service design , process management , operations management , service delivery framework , economics , philosophy , epistemology
AS THE DISTINCTIONS between products and services blur, purchasers of design services are challenged to reassess both what they outsource to external organizations and how they specify the increasingly service‐dominated components of their businesses. Charles Leinbach offers strategies for defining these needs, identifying the mix of design talents required to fulfill them, and evaluating the quality and success of service elements provided by outsiders.