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A DESIGN FRONTIER: Corporate Identity and Design Management at Eurotunnel
Author(s) -
Gorb Peter,
Turner Raymond
Publication year - 1992
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1992.tb00584.x
Subject(s) - identity (music) , frontier , function (biology) , corporate identity , management , design management , sociology , identity management , business , public relations , political science , economics , law , aesthetics , information management , philosophy , evolutionary biology , authentication (law) , biology
THE EUROTUNNEL LINKING the U.K. and France under the English Channel is the largest civil engineering project in the world. In this vast and intricate undertaking, Peter Gorb and Raymond Turner distill how corporate identity and design have been managed, how they function, and how they are staffed. Among the outcomes of the study are valuable lessons concerning distinctions between identity and design management and their respective positions in an organizational structure.