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Gaining Your UNFAIR SHARE OF ATTENTION: Decentralizing the Concept of a Brand
Author(s) -
Keeley Larry
Publication year - 1992
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1992.tb00104.x
Subject(s) - product (mathematics) , citation , computer science , sociology , world wide web , mathematics , geometry