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INNOVATIONS Are All the Things You Never Heard of When You Were a Kid, But CANNOT LIVE WITHOUT
Author(s) -
Siegel Rita Sue
Publication year - 1991
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1991.tb00577.x
Subject(s) - creativity , dimension (graph theory) , control (management) , aesthetics , sociology , public relations , marketing , business , visual arts , advertising , psychology , management , art , political science , social psychology , economics , mathematics , pure mathematics
WHETHER AS AN individual or a part of a team, innovation is dependent on creativity. Yet, while we are constantly encouraged to adopt whatever is endorsed as “latest and best,” we seldom hear the people stories behind these innovations. It is this fascinating personal dimension that RitaSue Siegel brings out in these five “innovation” profiles. They get behind the scenes in objects that range from a VCR control to computer icons.