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Creativity and Control: Innovation in the ORGANIZATIONAL CONTEXT
Author(s) -
Adams James L.
Publication year - 1991
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1991.tb00571.x
Subject(s) - creativity , business , process (computing) , context (archaeology) , control (management) , knowledge management , process management , management , computer science , psychology , economics , social psychology , paleontology , biology , operating system
INNOVATION REPRESENTS both opportunity and risk. The challenge is to build an organizational environment that, on the one hand, stimulates creativity and, on the other, offers boundaries and guides development. Conflicts are inevitable, so Adams analyzes five factors in this balancing act – increased awareness of process; ideas; availability of resources; reward systems and organizational understanding – that are essential to a successful innovation strategy.