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Design Positioning for Strategic Advantage
Author(s) -
Phatak Arvind,
Chandron Rajan
Publication year - 1989
Publication title -
design management journal (former series)
Language(s) - Uncategorized
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1989.tb00517.x
Subject(s) - citation , computer science , section (typography) , marketing , management , library science , advertising , business , economics