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A Cultural Approach to Teaching Business German
Author(s) -
Dysart David L.
Publication year - 1995
Publication title -
foreign language annals
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.258
H-Index - 49
eISSN - 1944-9720
pISSN - 0015-718X
DOI - 10.1111/j.1944-9720.1995.tb00777.x
Subject(s) - german , appeal , liberal arts education , the arts , face (sociological concept) , sociology , course (navigation) , public relations , business , higher education , political science , social science , engineering , linguistics , law , philosophy , aerospace engineering
The concept of culture in the Business German course is not a new one. This article, however, outlines a successful course that structures business components around an overriding historical, cultural, and social content as opposed to attempting to integrate discrete cultural components into a traditional Business German course. This course has proven to appeal to and benefit business students, who face increased demands for a broader liberal arts background, as well as liberal arts students attempting to make their degree more marketable.