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A Pair of Instruments for Measuring Student Attitudes Toward Bearers of the Target Culture
Author(s) -
Cooke Madeline A.
Publication year - 1978
Publication title -
foreign language annals
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.258
H-Index - 49
eISSN - 1944-9720
pISSN - 0015-718X
DOI - 10.1111/j.1944-9720.1978.tb00024.x
Subject(s) - semantic differential , measure (data warehouse) , psychology , cognition , scale (ratio) , test (biology) , differential (mechanical device) , cognitive psychology , social psychology , computer science , data mining , paleontology , physics , quantum mechanics , neuroscience , biology , engineering , aerospace engineering
  An attitude has three aspects: cognitive, affective, and behavioral. Two original instruments are presented: a modified Bogardus Social Distance Scale measures the behavioral aspect; factor I of a semantic differential test measures the affective aspect, while factors II and III measure the cognitive. Because correlations between the Bogardus and the semantic differential factors are not strong, a combination of both tests seems necessary in order to measure all three aspects. After a description of how the instruments were developed, suggestions are given for administering and for scoring them, both by hand and by machine.

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