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PLAYING THE BEER DISTRIBUTION GAME OVER THE INTERNET
Author(s) -
Jacobs F. Robert
Publication year - 2000
Publication title -
production and operations management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.279
H-Index - 110
eISSN - 1937-5956
pISSN - 1059-1478
DOI - 10.1111/j.1937-5956.2000.tb00321.x
Subject(s) - bullwhip effect , the internet , computer science , supply chain , distribution (mathematics) , business , marketing , supply chain management , world wide web , mathematics , mathematical analysis
This paper describes an Internet implementation of the Beer Distribution Game. Many teachers demonstrate the bullwhip effect that is often observed in supply chains by playing this game with their students. This implementation has the advantage of considerably reducing the time required to play the game.