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MANUFACTURING STRATEGY: AT THE INTERSECTION OF TWO PARADIGM SHIFTS
Author(s) -
Hayes Robert H.,
Pisano Gary P.
Publication year - 1996
Publication title -
production and operations management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.279
H-Index - 110
eISSN - 1937-5956
pISSN - 1059-1478
DOI - 10.1111/j.1937-5956.1996.tb00383.x
Subject(s) - intersection (aeronautics) , paradigm shift , core (optical fiber) , key (lock) , competitive advantage , computer science , business , operations management , process management , sociology , epistemology , economics , marketing , engineering , computer security , philosophy , telecommunications , aerospace engineering
The concept of “manufacturing strategy” is still, in human terms, barely past adolescence. In years, it is younger than most of the MBAs who study it today. So it is not surprising that–like them–it has been undergoing almost continual growth and elaboration throughout its short life, as it tested itself against the real world and as that world evolved. Today it is facing perhaps the greatest challenge in its short history, as it finds itself in the crossfire of debates about core aspects of its two parent disciplines: manufacturing management and competitive strategy. This paper begins by briefly reviewing some of the key steps in the conceptual development of the manufacturing strategy paradigm, then describes the attacks now being directed at both the manufacturing management and the competitive strategy paradigms, and finally discusses the new perspectives that these two paradigm shifts are shedding on some familiar problems.