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Recensions de livres: Book Reviews
Publication year - 1996
Publication title -
canadian journal of administrative sciences / revue canadienne des sciences de l'administration
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.347
H-Index - 48
eISSN - 1936-4490
pISSN - 0825-0383
DOI - 10.1111/j.1936-4490.1996.tb00745.x
Subject(s) - imitation , marketing , political science , economics , business , psychology , social psychology
Book reviewed in this article: Flexible Innovation: Technological Alliances in Canadian Industry. Jorge Niosi. Vers l'innovation flexible: les alliances technologiques dans l'industrie canadienne. [Translation.] Jorge Niosi. New Technology Policy and Social Innovations in the Firm. Jorge Niosi (Ed.) Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues. Judith Lynne Zaichkowsky. The Cost of Capital: Theory and Estimation. Cleveland S. Patterson.