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Early Development of Marketing Thought in Canada
Author(s) -
Jones D. G. Brian
Publication year - 1992
Publication title -
canadian journal of administrative sciences / revue canadienne des sciences de l'administration
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.347
H-Index - 48
eISSN - 1936-4490
pISSN - 0825-0383
DOI - 10.1111/j.1936-4490.1992.tb00586.x
Subject(s) - queen (butterfly) , political science , humanities , art , hymenoptera , biology , botany
The history of marketing thought has been dominated by the analysis of events in the United States. This paper describes similar developments that took place in Canada during the period from 1920 to 1940. Specifically, the study of marketing at two centers of early development, Queen's University and the University of Western Ontario, is examined. Résumé Historiquement, c'est l'analyse amëricaine des ëvënements qui a dominë les courants de pensëe en marketing. Cet article expose l'ëvolution canadienne du marketing de 1920 ä 1940. Plus particuliërement, l'article traite de l'ëtablissement de deux des premiers centres d'ëtudes du marketing dans les universitës Queen's et Western Ontario.