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Macromarketing: An Increasing Presence in Marketing Knowledge Development
Author(s) -
Tamilia Robert D.
Publication year - 1992
Publication title -
canadian journal of administrative sciences / revue canadienne des sciences de l'administration
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.347
H-Index - 48
eISSN - 1936-4490
pISSN - 0825-0383
DOI - 10.1111/j.1936-4490.1992.tb00581.x
Subject(s) - macromarketing , citation , library science , bibliometrics , sociology , political science , computer science , business , marketing