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Self Regulation of Advertising: The Impact of Information and Attitudes
Author(s) -
Wyckham Robert G.
Publication year - 1990
Publication title -
canadian journal of administrative sciences / revue canadienne des sciences de l'administration
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.347
H-Index - 48
eISSN - 1936-4490
pISSN - 0825-0383
DOI - 10.1111/j.1936-4490.1990.tb00536.x
Subject(s) - advertising , code (set theory) , set (abstract data type) , business , computer science , programming language
Data from a sample of advertising executives in Vancouver indicated limited exposure and access to the codes administered by the Advertising Standards Council. Advertising managers with high levels of access and exposure to the set of codes examined tended to hold favourable attitudes towards the codes and the self‐regulatory process. Positive evaluations and behavior supportive of self‐regulation were found to be associated with exposure and access to the Canadian Code of Advertising Standards and the Broadcast Code of Advertising to Children. Résumé Le résultat d'un échantillon d'administrateurs de publicité à Vancouver indique qu'ils ont accès très limité aux codes de l'Advertising Standards Council. Çeux qui on accès aux codes examinés ont tendance d'être favorable envers çes codes et le proçessus régulataire autonome. Des évaluations positives et un support général pour ces proçessus régulataire autonome ont été associé à çeux qui ont eut accès aux Canadian Code of Advertising Standards et le Broadcast Code of Advertising to Children.