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A Critical Appraisal of Assurance Services Development in Australia
Author(s) -
ALFORD STUART
Publication year - 1999
Publication title -
australian accounting review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.551
H-Index - 36
eISSN - 1835-2561
pISSN - 1035-6908
DOI - 10.1111/j.1835-2561.1999.tb00103.x
Subject(s) - promotion (chess) , accounting , business , revenue assurance , quality assurance , program assurance , public relations , marketing , political science , service (business) , law , revenue model , politics , revenue
This paper appraises the development of assurance services in Australia and discusses the differences between assurance and consulting seruices. This is an issue of mounting importance as accounting firms consider separating their assurance and consulting activities into separate entities. The advantages and disadvantages of the profession being involved in the development and promotion of these seruices are debated, as are the risks of extending practice into non‐traditiona1 assurance products. The paper considers whether the profession is choosing the cowect assurance services to promote, and suggests the promotion of services closer to their current experh'se, such as providing assurance to company directors about the information they consider at their regular meetings.