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INFRAMARGINAL ANALYSIS ON IMPERSONAL NETWORKING DECISIONS, E‐COMMERCE, AND BUNDLING SALES
Author(s) -
LI KE
Publication year - 2006
Publication title -
economic papers: a journal of applied economics and policy
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.245
H-Index - 19
eISSN - 1759-3441
pISSN - 0812-0439
DOI - 10.1111/j.1759-3441.2006.tb00391.x
Subject(s) - business , lost sales , industrial organization , commerce , marketing , microeconomics , economics , operations research , mathematics
In the second half of the 1990s the advent of e‐commerce changed the way that businesses dealt with one another and marketed their products to the public. This article shows how the development of e‐commerce and associated phenomena such as bundling sales can be analysed using an inframarginal framework. The conclusion is that inframarginal analysis provides insights into the operation of networking decisions, e‐commerce and bundling sales, over and above conventional marginal analysis.