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Cover description: Sockeye Salmon returning to their spawning stream in British Columbia, Canada. Conservation Scientists have spawned a proposal about how sockeye and other salmon species can be managed differently: harvesting fewer might bring more benefits not only to the ecosystem but also to the economy. While over a hundred vertebrate and countless other species depend on salmon, fisheries often take more salmon than all of these animals combined, even from runs bound for protected areas that were created to safeguard these wildlife. The proposal calls for shifts to harvesting in which fisheries take smaller catches of known runs closer to shore, strategies known to generate higher prices and more employment. The proposal also suggests that less commercially valuable pink and chum salmon might be worth more alive than dead in areas with salmon‐dependent eco‐tourism. Anticipating resistance from harvesting interests, spawning runs bound for terrestrial parks are identified as the best candidates for early implementation, and on a graduated schedule.