Open AccessFat chance for Mr Vegie TV ads
Author(s) -
Chapman Kathy,
Kelly Bridget,
King Lesley,
Flood Victoria
Publication year - 2007
Publication title -
australian and new zealand journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.946
H-Index - 76
eISSN - 1753-6405
pISSN - 1326-0200
DOI - 10.1111/j.1753-6405.2007.00040.x
Subject(s) - advertising , unhealthy food , childhood obesity , television advertising , obesity , environmental health , medicine , psychology , business , overweight
There has been much recent debate about how to combat Australia’s childhood obesity epidemic and, in particular, considerable controversy about regulations relating to food advertising to children on television. Three separate research studies on food advertising in Australia, conducted in 2002,1 20052 and 2006,3 including those by the authors, describe the frequency and proportion of television advertisements for fruit and vegetables, as well as for high-fat/high-sugar foods.