Open Access15's: THEY FIT IN EVERYWHERE — ESPECIALLY THE SCHOOL BAG: A SURVEY OF PURCHASES OF PACKETS OF 15 CIGARETTES BY 14 AND 15 YEAR OLDS IN SOUTH AUSTRALIA
Author(s) -
Wilson David H.,
Wakefield Melanie A.,
Esterman Adrian,
Baken Christopher C.
Publication year - 1987
Publication title -
community health studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.946
H-Index - 76
eISSN - 1753-6405
pISSN - 0314-9021
DOI - 10.1111/j.1753-6405.1987.tb00508.x
Subject(s) - metropolitan area , demography , medicine , questionnaire , advertising , geography , business , sociology , social science , pathology
Cigarettes in packets of 15 have now been available in Australia since 1985. A survey conducted among 14 and 15 year old adolescents in the Adelaide metropolitan area in May 1986, showed that 56.3 per cent of smokers in this age group had purchased packets of 15 in the month prior to the survey. This proportion compared with 8.8 per cent of adult smokers in a survey conducted two weeks earlier. These results suggest that marketing cigarettes in packets of 15 is targeted specifically at the adolescent market. Some methods for dealing with this method of marketing are identified.