Open AccessDETERMINANTS OF INTENTIONS TO TAKE PRECAUTIONS AGAINST SKIN CANCER
Author(s) -
Hill David,
Rassaby Judy,
Gardner Godfrey
Publication year - 1984
Publication title -
community health studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.946
H-Index - 76
eISSN - 1753-6405
pISSN - 0314-9021
DOI - 10.1111/j.1753-6405.1984.tb00422.x
Subject(s) - theory of reasoned action , slogan , health belief model , skin cancer , psychology , social psychology , action (physics) , health behavior , health education , medicine , cancer , nursing , public health , environmental health , political science , physics , quantum mechanics , politics , law
One hundred and fifty subjects answered a questionnaire on the publicised skin cancer precautions conveyed in the slogan “Slip Slop Slap” (referring to the use of shirts, sunscreens and hats.) Questionnaire items were based on the following psychological theories thought to be useful in explaining health behaviour — Theory of Reasoned Action, Health Belief Model and Subjective Probability Model. The study was designed to find which specific beliefs related most strongly to intentions to engage in the skin cancer precautions. Important sex differences, as well as similarities were discovered in the beliefs functionally related to the precautionary intentions, suggesting guidelines for a segmented health education strategy. Certain beliefs that appear to be ready targets for factual health education approaches were identified and others, evidently requiring more indirect and subtle approaches are discussed.