Open AccessDonor management: social marketing, maintenance and trust
Author(s) -
Tan C.
Publication year - 2009
Publication title -
isbt science series
Language(s) - English
Resource type - Journals
eISSN - 1751-2824
pISSN - 1751-2816
DOI - 10.1111/j.1751-2824.2009.01272.x
Subject(s) - social marketing , marketing , influencer marketing , business , public relations , empowerment , marketing management , order (exchange) , relationship marketing , economics , political science , economic growth , finance