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Reinventing R&D in an Open Innovation Ecosystem
Author(s) -
Traitler Helmut,
Watzke Heribert J.,
Saguy I. Sam
Publication year - 2011
Publication title -
journal of food science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.772
H-Index - 150
eISSN - 1750-3841
pISSN - 0022-1147
DOI - 10.1111/j.1750-3841.2010.01998.x
Subject(s) - open innovation , business , scope (computer science) , downstream (manufacturing) , marketing , upstream (networking) , value (mathematics) , industrial organization , competitive advantage , knowledge management , general partnership , value chain , business model , computer science , supply chain , telecommunications , finance , machine learning , programming language
Today, the idea that random collisions and interactions offer solutions and business opportunities is no longer acceptable. Instead, partnerships and alignments, both downstream and upstream, are paramount for cross‐fertilization and synergy. To survive, and thrive, in today's world of global innovation, alliances based on compatible differences must be sought. Innovation Partnerships and the Sharing‐is‐Winning model represent a paradigm shift toward accelerating co‐development of sustainable innovation, with alignment of the entire value chain with consumer‐centric innovations being one of its main pillars. It includes 3 levels of typical joint development: universities, research institutes, and centers; start‐ups and individual inventors; a select number of key strategic suppliers. Reinventing R&D in an open innovation ecosystem and increasing success rates in an increasingly competitive marketplace require implementing significant steps—both perceived and tangible. Specific recommendations are provided for 10 major identified topics: leadership, strategy, the consumer, the value chain, internal experts and championship, metrics, IP, culture, academia, and passion. The Sharing‐is‐Winning model extends the scope of open innovation to sustainable and enhanced processes of co‐innovation.