Open AccessMARKETING AND ECONOMICS IN RELATION TO U.S. BIVALVE AQUACULTURE
Author(s) -
Glude John B.
Publication year - 1983
Publication title -
journal of the world mariculture society
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.655
H-Index - 60
eISSN - 1749-7345
pISSN - 0735-0147
DOI - 10.1111/j.1749-7345.1983.tb00110.x
Subject(s) - biology , diversification (marketing strategy) , fishery , aquaculture , consumption (sociology) , fish <actinopterygii> , marketing , business , social science , sociology
The U.S. market for seafoods generally is large and expanding. Prices for seafoods are increasing more rapidly than for meat and poultry. The U.S. market for bivalve molluscs varies among species. The U.S. consumes over 50% of the world's oysters but consumption is not increasing. In contrast, the markets for clams, scallops and mussels are expanding rapidly. Recommended actions for expanding the market for oysters include organization, advertising, standardization of the products, diversification of product form and reducing the cost of production, processing and marketing.