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Consumer response: the paradoxes of food and health
Author(s) -
Biltekoff Charlotte
Publication year - 2010
Publication title -
annals of the new york academy of sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.712
H-Index - 248
eISSN - 1749-6632
pISSN - 0077-8923
DOI - 10.1111/j.1749-6632.2009.05268.x
Subject(s) - pleasure , context (archaeology) , food choice , session (web analytics) , psychology , healthy food , sociology , social psychology , advertising , medicine , business , food science , geography , chemistry , archaeology , pathology , neuroscience
The papers in the session “Food Culture and Consumer Response,” show how important people's values, beliefs, aspirations and social context are to their dietary health. They also reveal several tensions that shape consumer responses to healthy food. This essay discusses the paradoxical nature of eating habits in general, and describes three paradoxes related specifically to the challenges of providing food for health in the 21st century: pleasure/health, technology/nature, innovation/nostalgia.