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Neurobehavioral Organization and the Cardinal Principle of Evaluative Bivalence a
Author(s) -
BERNTSON GARY G.,
BOYSEN SARAH T.,
CACIOPPO JOHN T.
Publication year - 1993
Publication title -
annals of the new york academy of sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.712
H-Index - 248
eISSN - 1749-6632
pISSN - 0077-8923
DOI - 10.1111/j.1749-6632.1993.tb17243.x
Subject(s) - library science , state (computer science) , annals , psychology , sociology , gerontology , medicine , history , classics , computer science , algorithm
The principle of evaluative bivalence asserts that behavioral processes often organize along the evaluative dimension, due to a fundamental pattern of bivalent neurobehavioral organization extending throughout the neuraxis. This principle offers a powerful approach to the explication of complex behavioral relationships and the integration of diverse literatures. It also offers a guiding conceptual framework for the study of neurobehavioral relationships which holds the promise of integrating rather than diversifying the study of neural mechanisms for disparate behavioral phenomena.