Premium
APPENDIX
Author(s) -
Churchill Edmund
Publication year - 1962
Publication title -
annals of the new york academy of sciences
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.712
H-Index - 248
eISSN - 1749-6632
pISSN - 0077-8923
DOI - 10.1111/j.1749-6632.1962.tb30638.x
Subject(s) - annals , citation , library science , classics , computer science , history
Platform. Advertising platform plays an important role in connecting consumers and advertisers. For consumers, it provides multiple advertising channels, e.g., channels on news media, social media, E-commerce websites and apps to explore. For advertisers, it provides automated bidding strategies to compete for consumers in all channels under the setting of real-time bidding (RTB), in which advertisers bid for ad exposures and the exposures opportunities go to the highest bidder with a cost which equals to the second-highest bid in the auction.