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Global integration without expatriates
Author(s) -
Bonache Jaime,
Cerviño Julio
Publication year - 1997
Publication title -
human resource management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.44
H-Index - 77
eISSN - 1748-8583
pISSN - 0954-5395
DOI - 10.1111/j.1748-8583.1997.tb00427.x
Subject(s) - business , operations management , economic geography , economics
The definitive version is available at www.blackwell-synergy.comA paper provides a case study of a company that, while it has a fully international operation, makes no use at all of expatriates. The global activities of the giant retail clothing company Zara, and the way in which it adapts to cultural differences, are outlined. By exploring why the company does not use expatriates, and how it develops organizational learning without them, the example provides a challenge to many of the assumptions on which international staffing are basedPublicad